Targeted! How Tobacco & Alcohol Companies Try to Get You Hooked DVD is a great Tobacco Prevention program for Great American Smoke-Out or Red Ribbon Week

Explores the targeting and manipulation of young consumers by ads and media images.  Highlights the tobacco and alcohol industries and their intent to convince vulnerable teen consumers to risk their health and future by experimenting with these addictive and potentially deadly products.  Unveils the most common "tricks of the trade" that tobacco and alcohol companies use to market their products.  AWARD: 52nd Columbus International Film & Video Festival (The Chris Awards-Bronze Plaque).  24-min.  Teacher's resource book and handouts.  Grades 7.  College