RED RIBBON WEEK is celebrated annually on October 23-31, and it is the nation’s oldest and largest drug prevention awareness program. 

Red Ribbon Week was started after the death of Drug Enforcement Administration (DEA) Special Agent Enrique “Kiki” Camarena, who in 1985 was brutally tortured and murdered by drug traffickers he was investigating in Mexico.  As a tribute to SA Camarena, high school friend, Henry Lozano and Congressman Duncan Hunter created “Camarena Clubs” and the wearing of a red ribbon to show their oppositions to drugs. 

In 1988, the National Family Partnership coordinated the first National Red Ribbon Week with President and Mrs. Reagan serving as honorary Chairpersons.  Since then, the Red Ribbon campaign has taken on national significance, and NFP continues to coordinate the campaign for families, schools, and communities across the nation each year.  Wearing red ribbons during the month of October continues to represent our pledge to live drug-free and honors the sacrifice of all who have lost their lives in the fight against drugs.

Celebrate Red Ribbon Week in your community or your child’s school, and raise awareness of living a drug-free life. Take the opportunity to talk to your kids about drugs.

Check out our 2021 Red Ribbon promotional products with posters, tear pads, earbuds, phone grippers, ribbons, cups, bracelets, and more.

Let us be the one-stop source for all your Red Ribbon Week and prevention resource needs. Nimco has been in business since 1987 providing Red Ribbon Week promotionals.  If you don’t see something on our site, contact us and we’ll do our best to find it for you.  Whether you’re planning a campaign for Red Ribbon Week, Drug Abuse Prevention, Tobacco Prevention, Smoking Cessation, Alcohol Abuse Prevention, Violence Prevention, Character Building, or Fire Prevention Safety, we’ve got hundreds of new and exciting products just for you. We specialize in customizing promotional items, and carry an extensive line of educational products such as displays, posters, curriculums, and DVDs. We also carry products promoting the National Red Ribbon Week Theme.